01442 915905


Hemel hempstead 

A Warm and Friendly Welcome to The Bridal Dressing Room, we are a seasonal outlet, situated opposite the water gardens in Hemel Hempstead,Hertfordshire.

Our outlet boasts a hand picked collection of wedding dresses from award winning designer's, such as Ronald Joyce and Ian Stuart.

Other services we offer are an in-house alteration service, so that your gown will fit you perfectly on your special day, and an on the day dressing service.


Justin Alexander Collection

Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. Recognizing that a bride’s taste in fashion is as complex as the woman herself, the company has diversified itself to include the marquee collection Justin Alexander, in addition to the noteworthy designs of Justin Alexander Signature, Lillian West, Sincerity Bridal and Sweetheart Gowns.

Inspired by the intersection fashion trends and the needs of real brides, Justin Alexander designs the perfect wedding day look with stunning silhouettes, adorned necklines and high attention to detail. Each brand caters to a different bride through fabrication, design, styling and price point. With exceptional quality and elegant styling, Justin Alexander’s designs have gained recognition and have been worn by brides across the globe, allowing the company to become one of America’s and Europe’s most influential producers of wedding fashion

Justin Alexander 8878 Fit and Flare Bridal Gown

Rich beading at the neckline continues to the back of the gown to trim the illusion keyhole back. This fit and flare gown is completed with a Sabrina neckline, couture seaming, and buttons to end of chapel length train.

Classical with a modern twist - this beautiful fit and flare style dress is created with a wonderful heavyweight crepe that allows the dress to hug your figure but fall with shaping. The addition of the illusion neckline allows for intricate beading front and dropping away to a low cut back. Covered buttons to the full length of the train add another touch of elegance to this style.

 Shown in Ivory/Silver/Nude

Available in regular long and petite

Collection: Justin Alexander 2017 Collection

Style: Fit and Flare

Colour: Ivory/Silver/Nude

Justin Alexander 88003 Sheer Beaded Bodice A-line Gown

Dainty pearl and rhinestone beading lies atop a sheer Chantilly lace bodice with a low V-neckline found on the front and the back. Paired perfectly with a circular cut chiffon skirt, movement is limitless




Tulle, beading


Low v-neck front & back

Justin Alexander 88042 Charmeuse Slim A-line Gown

A touch of elegance is executed in this charmeuse slim A-line gown. Hand beaded cap sleeves lead to a keyhole back. A matching belt, style 88042B, is also available separately.




Charmeuse, Beading, Tulle

Train length:


Justin Alexander 8903 Off The Shoulder Lace Gown

Fall in love with this off the shoulder fit and flare gown with allover sequin lace appliques, elbow length illusion sleeves, illusion back, and chapel length train. Add veil style 8903V for a classic look.

The Justin Alexander 8903 is available in two colour option: Champagne/Ivory or Ivory.


Fit and Flare


Off the Shoulder



Justin Alexander 88035 Heavily Beaded A-line Gown

Movement is limitless in this flowy A-line gown featuring beaded spaghetti straps. Hand beaded appliques adorn the illusion bodice that then leads to a clean tulle skirt with a slit. Also available lined or without the skirt slit for a more conservative look.


A-Line & V-Neck


Chiffon, Lace & Tulle


Ivory/ Nude

Justin Alexander 88036 Backless Fit and Flare Gown

This fashion-forward look will stun your guests as you walk down the aisle on your big day. Featuring beaded spaghetti straps with illusion beaded cutout sides and back. The chapel length train completes the look.


Flared cut/ Fit & Flare


Beaded, Silk



Justin Alexander 88019 Organza Draped Illusion V- Neck Gown

Be remembered in this modest and sophisticated ball gown. An organza draped bodice is finished with covered buttons down the back. The mikado circular cut skirt has a chapel length train with covered buttons down to the hem.


Ball Gown, Full Skirt